Voice. Strategy. Social.
Marketing leadership without the marketing department. For businesses that have outgrown DIY marketing but aren't ready for a full-time hire. Brand, content, social, and strategy from one experienced marketing partner. Based in Louisville, KY. Available nationwide.
Most growing businesses don't need to hire a marketing manager. They need someone who already knows how to build a brand, find its voice, make a plan, and actually execute it. That's where I work.
Sound like someone
A clear brand voice and message, so every post, email, page, and campaign feels like it comes from the same place.
Know the plan
Content built around actual priorities, themes, cadence, and goals, not posting for the sake of posting.
Show up consistently
The calendars, copy, creative direction, and follow-through that most businesses run out of time to do well.
Built for businesses without a marketing team.
If you're growing but too small to justify a full-time marketing hire, that's exactly where fractional marketing leadership makes sense.
Especially useful for professional services, home services, hospitality, retail, nonprofits, and growing local businesses. Different businesses, same gap.
Simple enough to get started. Strategic enough to matter.
You don't need another complicated agency process. We figure out what's actually missing, build the right plan, and then execute it.
Figure out the gap
A short conversation about your business, what's working, what's not, and what you actually need.
Set the priorities
I establish the voice, strategy, channels, cadence, and priorities that make sense for your business.
Make it happen
You get consistent marketing execution without having to manage another employee or another agency.
Three ways to work together.
Start with a one-time foundation, or bring me on monthly as the marketing partner your business has been missing. A fraction of the cost of a full-time hire, scaled to what you actually need.
Foundation
- Brand voice guide
- Audience definition
- Platform recommendation
- 90-day content strategy
- 10 starter post concepts
Signal
- Monthly content calendar
- 12 posts, written and formatted
- Caption copy in your brand voice
- Graphic direction included
- Monthly performance check-in
Full Signal
- Everything in Signal
- Quarterly strategy sessions
- Campaign and event planning
- Monthly email or newsletter copy
- Priority availability
À la carte pricing is scoped to the project, so you're paying for what you actually need, not a prebuilt package you don't.
Not sure which fits? A short conversation is the best way to find out.
Let's TalkI don't just plan it. I can build it.
Sometimes the thing your marketing needs isn't another campaign. It's a better website, landing page, customer tool, calculator, portal, or product. I can design and build those, too.
That means I can write the campaign, produce the content, market the product, and when necessary, build the technology behind it.
Simple
Landing page or single-purpose tool. No accounts or database.
Standard
Multiple features, a database, and user accounts. Deployed live.
Complex
Full app with accounts, integrations, payments, OAuth, APIs, and native packaging.
An optional Care Plan keeps it running after launch, with hosting, maintenance, and changes available as you grow.
Built, shipped, and live.
Real products and real marketing work, not mockups. The common thread is turning an idea into something people can actually experience.
An AI playlist generator that turns any moment or mood into a soundtrack.
A collection tracker for LEGO builders, with wishlists, values, and shareable profiles.
Pet health records and emergency information in one place, so owners are ready for anything.
A physics-based Plinko game with seasonal themes, trails, and a score chase.
The marketing work
Campaigns, social, and brand work. Hover for details, swipe to explore.
15 years making brands sound like something.
PK Works is me, Phil Kukawinski. I spent 15 years in radio building brands, growing audiences, and producing the kind of content that makes people stop and pay attention.
That's where the ear for voice comes from, and the instinct for what actually moves people instead of just filling a feed. Now I bring that same expertise to businesses that need real marketing leadership without the cost of a full-time hire.
I work with a small number of clients at a time, which means you get someone who treats your brand like it's the only one that matters. Because while we're working together, it is.
A few of the businesses and brands I've worked with.
Let's talk about your brand.
A short conversation is the best way to see if we're a fit. No pitch, no pressure.