Voice · Strategy · Social

Voice. Strategy. Social.

Marketing leadership without the marketing department. Brand, content, and social media for small businesses — without the cost of a full-time hire. Based in Louisville, KY. Available nationwide. Starts at $1,500.

See what I do Start a conversation
The idea

Most growing businesses don't need to hire a marketing manager. They need someone who already knows how to build a brand, find its voice, and show up consistently. That's where I work.

Voice

Sound like someone

A clear brand voice and message, so every post, email, and page feels like it comes from the same place.

Strategy

Know the plan

Content built on a real strategy with themes, cadence, and goals, not posting for the sake of posting.

Social

Show up consistently

The calendars, the copy, the follow-through. The part most businesses run out of time to do well.

Who I help

Built for businesses without a marketing team.

If you're growing but too small to justify a full-time marketing hire, that's exactly who I'm built for.

Trades & contractors
Local retail & shops
Restaurants & hospitality
Professional services
Home services
Nonprofits & membership orgs
Fitness & wellness
Real estate & property

Different businesses, same gap: too big to ignore marketing, too small to staff it.

Marketing

Three ways to work together.

Start with a one-time foundation, or bring me on monthly as the marketing partner your business has been missing. A fraction of the cost of a full-time hire, scaled to what you actually need.

Foundation

For businesses that don't know where to start
  • Brand voice guide
  • Audience definition
  • Platform recommendation
  • 90-day content strategy
  • 10 starter post concepts
One-time2 weeks · No contract
Most Popular

Signal

For businesses ready to show up consistently
  • Monthly content calendar
  • 12 posts, written and formatted
  • Caption copy in your brand voice
  • Graphic direction included
  • Monthly performance check-in
MonthlyPer month · 3-month minimum

Full Signal

For businesses that want a true marketing partner
  • Everything in Signal
  • Quarterly strategy sessions
  • Campaign and event planning
  • Monthly email or newsletter copy
  • Priority availability
MonthlyPer month · 3-month minimum
À la carte for partners Social Media Audit· Brand Voice Guide· Email Campaign· Voiceover· Podcast Launch· Podcast Production

Pricing shared in a short conversation, so I can scope it to what you actually need.

When marketing needs technology

I don't just plan it. I can build it.

Shipped: ATMO · BrickKeep · PawFile · Dropzone

Custom web and mobile apps designed, built, and shipped. From a simple tool to a full product with accounts, payments, and integrations. I can write the ad, voice it, produce it, and market it, then build the tool behind it. Very few marketing people can hand you all of that.

Simple

Landing page or single-purpose tool. No accounts or database.

ProjectOne-time build

Standard

Multiple features, a database, and user accounts. Deployed live.

ProjectOne-time build

Complex

Full app with accounts, integrations (payments, OAuth, APIs), and native packaging.

ProjectOne-time build

An optional Care Plan keeps it running after launch (hosting and maintenance), with changes available as you grow.

Selected work

Built, shipped, and live.

Four products I designed and built from scratch. Not mockups, real apps you can open right now.

ATMO Live

An AI playlist generator that turns any moment or mood into a soundtrack.

Visit ATMO →
BrickKeep Live

A collection tracker for LEGO builders, with wishlists, values, and shareable profiles.

Visit BrickKeep →
PawFile Live

Pet health records and emergency info in one place, so owners are ready for anything.

Visit PawFile →
Dropzone Live

A physics-based Plinko game with seasonal themes, trails, and a score chase.

Play Dropzone →

The marketing work

Campaigns, social, and brand work. Hover for details, swipe to explore.

About

15 years making brands sound like something.

PK Works is me, Phil Kukawinski. I spent 15 years in radio building brands, growing audiences, and producing the kind of content that makes people stop and pay attention.

That's where the ear for voice comes from, and the instinct for what actually moves people instead of just filling a feed. Now I bring that same expertise to businesses that need real marketing leadership without the cost of a full-time hire.

I work with a small number of clients at a time, which means you get someone who treats your brand like it's the only one that matters. Because while we're working together, it is.

Phil Kukawinski — Owner & Marketing Consultant, PK Works
15+ yrs
Building brands and audiences in media
4 apps
Designed, built, and shipped independently
1 seat
The marketing department your business is missing
Working with

Let's talk about your brand.

A short conversation is the best way to see if we're a fit. No pitch, no pressure.

Or stay in the loop

The Signal Newsletter

Subscribe to our newsletter and stay updated.